Filter by service to see relevant client work, or scroll down for the full career timeline, education and certifications.
Klaviyo flows, segmentation and open/bounce/conversion monitoring for a cat-themed subscription box, plus a CEO dashboard tracking CAC, ROAS and daily revenue across channels.
Visit site ↗Owned email marketing and CRM strategy across the SA and UK Shopify stores: flows, segmentation and campaign calendars, including the Winter Sale send that generated R1.2 million in four hours.
Visit site ↗Managed the Shopify store end-to-end for 8 years (2015 to 2023) as Marketing Director and 2IC, leading a team of 25: product pages, checkout, fulfilment and multi-market storefronts across Amazon, Takealot and Massmart.
Visit site ↗Built email marketing and CRM from the ground up for this beverage brand: campaign calendars, flows and lifecycle messaging that grew alongside the business.
Visit site ↗Full end-to-end Shopify e-commerce build from concept stage: coding, payment gateway and logistics integration, plus SEO, blog content and site structure, as part of the strategy that grew Kelisi into a white-labelling business for Marriott and Radisson hotels.
Visit site ↗Full marketing remit: web design, SEO, copywriting, email marketing and social media marketing for a Cape Town golf club.
Visit site ↗Full marketing: web design, SEO, copywriting, email marketing and social media marketing for a wellness/IV therapy brand.
Visit site ↗Full marketing strategy including web design, SEO, copywriting, email marketing and social media marketing.
Visit site ↗Launched email and SMS marketing campaigns alongside a website rebuild, radio adverts and full creative production, supporting expansion to three new stores.
Visit site ↗Paid Events Coordinator (2010 to 2014), running marketing, email campaigns and website support for South Africa's national child protection charity.
Visit site ↗Full-service support for an author: website build, book editing, media releases, press and scripting for national TV interviews. Highlight: created the Dr Black Widow advert from scratch, which aired in Times Square.
Visit site ↗Website build and ongoing digital presence for a Cape Town car rental company.
Visit site ↗Website build for a luxury golf travel business targeting high-end international golfers.
Visit site ↗Website design and build for a proudly South African brand making durable, skin-friendly adhesive covers for CGM devices, a mom-founded product built to hold up through sport, swimming and daily life.
Visit site ↗Website design and build for a crafting supplies store serving small business makers and hobbyists: vinyl, sublimation and cutting-machine supplies for Cricut and Silhouette users.
Visit site ↗Website build and SEO/AEO strategy for a Cape Town home-enclosure and construction business.
Visit site ↗Full SEO, GEO, AEO and AIO setup for a new Shopify store selling beauty and wellness tools, built to be visible in classic search and in AI-generated answers from day one.
Visit site ↗Digital infrastructure, website and admin tooling, plus social growth to 1.3M+ organic views in 8 months and R300K in corporate sponsorship secured.
Visit site ↗Website support as part of ongoing volunteer sports marketing work.
Visit site ↗Developed a 3-in-1 capsule coffee machine from idea to market in China (500K+ units sold worldwide) and chai, matcha and Warner Bros-licensed capsule ranges (Looney Tunes, Friends) in Dubai. White-labelled across UK, France, USA, Italy, Spain and Germany.
Visit site ↗Built white-labelled beverage products from conception for Barista Boys, Famous Brands, Marriott Hotel Mauritius, Safari Lounge Coffee Roasters, BOS Tea and Radisson Hotels South Africa.
Visit site ↗Publicity and digital presence management, including press release writing and media placement.
Visit site ↗Press release writing and publicity support for an Aramco World contributor.
Visit site ↗Contract publicist for this US PR agency, managing 50+ client accounts: press releases, media pitching and 10+ TV bookings including FOX5, ABC and Channel 9 News, plus coverage in Forbes Founder, Good Housekeeping, GQ Canada and Entrepreneur Daily.
Press release writing and publicity strategy support for the founder of MTMC.
Visit site ↗Lead generation via Apollo.io, funnel and email flow creation, plus creative copy and design for agency clients.
Visit site ↗Video scripting and editing (Descript, Loom), landing pages and Google Ads/YouTube advertising for financial advisors in the US, Canada, Ireland and UK.
Visit site ↗Full media and marketing strategy, brand positioning and content creation for a luxury hospitality brand.
Visit site ↗Led the South African launch of Jägermeister, plus promotional activations for Grolsch, Red Heart Rum, Ballantine's Whiskey, Hooch and more.
Visit site ↗The complete picture behind "Other Services": roles, achievements, education and certifications spanning 15+ years.
Full role-by-role career history, education and every certification (Google, Klaviyo, HubSpot, LinkedIn, AWS, Meta, Anthropic and more) is available as a PDF on request. Want my intro video too? Just ask, and I'll send both straight to your inbox.
Current certifications across marketing, AI search, paid media, cloud and e-commerce platforms.
32+ worldwide titles as Content & Brand Developer / Picture Researcher, researching photography, negotiating worldwide copyright, and editing copy for accuracy.